Creating Merchants
Last updated August 24, 2025
When creating your stores, it's important that you name them properly so that your data can easily be reconciled going forward (i.e. store numbers are important!)
While, we always recommend having your account manager help you set this up. Here is a how to guide on how you can create merchants from the FIRST Delivery Dashboard.
How to create a merchant via the web dashboard:
- Navigate to the Merchants tab (link here )
- Click the + button by the "Merchants" text
- Fill out fields in Create Merchant drawer
- Click Submit
Note: while email verification is not required. Real emails are important to have to reset passwords for the merchant app if needed, and for email communications regarding delivery refunds or alerts
You can also create merchants via API, learn more here .
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